Yesterday a crew went out to shoot the lookbook for the upcoming "Commuter Giveaway". The final lookbook will be up online in the next few days, with details of the giveaway to follow. The 1 of a kind PureFix bicycle with custom PKG leather barstraps, saddle, pedal straps, and wine cork bar ends was designed to be a classy looking machine to accompany you on your daily commute. Take a look at some of the BTS shots from the shoot. Special thanks to Photographer North Trooper, Videographer David Rose, MUA Chloe Dagenais, Model Alex Lee, and our man from PureFix and bts shooter JF Tremblay.